At Dolly J, our clothes capture a lifestyle that mirrors today’s India, an unapologetic fusion of the cultural and the contemporary. We believe in staying true to the traditions that have built this legacy while moving forward into a more fearless world. We imagine traditional crafts in a contemporary language, making it relevant for women across all ages and sizes.

Our mission is to celebrate the heritage that gives our clothes its authenticity and character. By using Parsi embroidery and thread-work, we celebrate the rich tradition of textile that has thrived in India since centuries. We operate with absolute transparency about our methods and workers, and we hope to celebrate the different traditions that make them unique. Our karigars add their own charm to each piece by hand stitching it, their stories echoed in the weaves of the fabric.