Our mission is to celebrate the heritage that gives our clothes its authenticity and character. By using Parsi embroidery and thread-work, we celebrate the rich tradition of textile that has thrived in India since centuries. We operate with absolute transparency about our methods and workers, and we hope to celebrate the different traditions that make them unique. Our karigars add their own charm to each piece by hand stitching it, their stories echoed in the weaves of the fabric.

We are committed to creating a more sustainable world, and use organic and natural material for all our garments, which we then transform into handwoven fabrics. We believe that fashion has to exist in correspondence with the past and the future. As much as it is our responsibility to celebrate the past, it is equally important for us to protect the future, and in keeping with this, we make it our mission to operate with sustainable practices.